One of the things I’m most looking forward to at the HSBC Golf Business Forum is hearing Thimon de Jong deliver his keynote on golf’s relationship to the millennials, the youth demographic that is his specialty. I first saw him at the Future Sponsorship conference at the end of last year and am excited that he has agreed to come and do a turn in Abu Dhabi. As a way of preparing for the event, we’ve been discussing a few things via email. Below is a snapshot of the conversation.

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red berries | black hole | green duckweed | landart walter mason via Compfight

I’ve been working as a consultant to the HSBC Golf Business Forum taking place in Abu Dhabi next week, and so have kept a close eye on Hack Golf, an initiative kicked off by Mark King of adidas Taylormade.

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Good piece in Vice on the fall of David Moyes, making the link between Man Utd’s woes and those of Leeds Utd three decades before. Back then it was Brian Clough who insulted his new team in a legendary introductory training session, one of the set pieces of David Peace’s The Damned Utd.

Was this Moyes’ Clough moment?

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Identify crisis

Ezra Klein’s piece, ‘How politics makes us stupid’ is a stunning analysis of our relationship with politics and the media. You should read it all, but this section stayed with me: why we prefer to be wrong if changing our sense of identity.

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Josh Robinson is on to something with his #Socialsportsfan initiative.

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Having left the UK for life in the American sports market, it’s not surprising that former London 2012 chief digital officer Alex Balfour is taking an interest in the pay of US sports executives.

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Good panel at ESA Summit on Sponsorship and the media. Talking to Owen Gibson of The Guardian, Kevin Peake formerly of Npower and Alun James of Four Communications, we looked at the type of stories that were covered in the run up to London 2012, and then questioned their impact on the image of the industry.

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The Moral Arbiter gets a reference here, in a piece by Arthur Solomons in PR Week. The subtext of the article can be read, ‘don’t spend it all on rights, leave some money for the PR agency’. 

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Doing a thing for the ESA Summit on sponsorship’s portrayal in the media, so am collecting story archetypes.

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Thought it worth capturing some of the Twitter follow up to the debate. 

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What is sport? Kottke explains (HT @joshrbnsn28). 

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Clouds were gathering at Sports Business Journal’s IMG World Congress of Sports

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Is shirt sponsorship the future or the past? There is a line to be drawn somewhere down the middle of the Atlantic. The received wisdom over here is articulated by Lord Crow of Synergy, who says they are ‘a bit of a relic’. Over there, the American major leagues seem to think vest logos are very 21st century.

*Inserts quote about ‘Divided by a common language’*.

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Sifted from Gavin Mairs’ piece in The Daily Telegraph

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Nice round up by Tariq Pania in Rio. Note the work of Terry Byrne and Paul Kemsley in the Pele rebuild. 

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Danny Rogers wrote a piece about BBH’s entry in to the sports market in Campaign.

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10440122053_9d8c31a026There’s a bit of backstory to SAP’s Mission Control, the sponsor’s new activation that is built around its McLaren F1 rights. 

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I’m collecting story archetypes for a panel on the perception of sponsorship in the media at the upcoming ESA Summit.

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I’ve been asked to moderate the sponsorship panel at SportsPro Live, taking place at The Emirates Stadium this Thursday. They have brought together a really interesting panel of speakers and I’m mulling question areas. Early draft below. 

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