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Can a major sports body such as the NFL continue to call themselves non-profit when the boss takes home over $44million?

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Micro endorsements are a future for the sponsorship market. The key figure in this is 53,500, the average Twitter following of an NFL player.

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Spent an enjoyable hour at Synergy’s rugby breakfast session at the Shard. Good panel chat provoked a few thoughts.

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864731205_67238ff62eWhat’s the difference between rights holders, agencies or teams that do Twitter well, and those that don’t?

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la84still3_0The IOC has an exhibition to mark 30 years since the Los Angeles Olympics in 1984. Creative Review has a nice, well, review of the exhibition dedicated to “the look that the late Deborah Sussman and team created for the Games, alongside a show of the 15 art posters originally commissioned for the event.”

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9482182530_26d37d9596The selfie about turn at the Ryder Cup prompts a question. What changed the minds of the European Tour?

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Loved this piece by Jerry Tarde of Golf Digest, on the problem with picking golf’s ‘next big thing’. He starts with a list of those the magazine has endowed with this epithet down the years (this year’s award goes to Jordan Speith).

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Malky Mackay’s horrible text messages have been dismissed as ‘banter’ by the League Manager’s Association, a word that reveals as much about that organisation as it does about Mackay.

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They’re taking a chopper to the Vines. 

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Let me run a theory past you, picked up while writing this piece in the FT on the golf retail market

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From a piece I wrote for The Irish Times.

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Peter Dawson’s pre-Open press conference yesterday did little to quell the story that the BBC’s days are numbered as the broadcast partner of the Open Championship. In fact, as something of a regular Dawson-watcher I was surprised by the extent of his thinking aloud: he was all but blowing kisses in the direction of Sky Sports’ Barney Francis. 

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The Bollinger tent, a fixture of The Open Championship for many years, is no more. 

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Chevrolet had me going for a while. 

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Bloody love this. HT @beardedgenius

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127a8cdd734240fc81ed118beaae42e4Rory McIlroy’s protracted legal exit from his deal with Horizon Sports Management is an important story in the golf biz, one with potential implications for the players involved, the way agencies work and potentially, the famed harmony of the European Ryder Cup team. But that’s not how Golf Digest sees it. 

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Received an email press release – see below – from a company called Carmudi, which contained a joke, one they didn’t quite have the confidence to pull off.

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Bq6ibkyIYAAuvRd@Synergytim did a good post on the attempts and mis-steps by brands seeking to get some social media buzz around the Suarez bite, Five Real Time Marketing Lessons From #Suarez.

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