Stewart Lee asks whether ”commerciality” can be “added to a piece of art as simply as adding extra concentrate to orange juice?”
But perhaps David (Cameron) is right. Maybe it is actually possible to manufacture a hit. Admittedly, no one saw the smash new movie The Artist, a silent black-and-white comedy with no name stars, coming; Stan Lee’s publisher advised him against writing Spider-Man because “people don’t like spiders”; David’s unwilling faves the Smiths were written off in their first NME live review as “Go-Betweens copyists”; the BBC, which eventually took credit for The Office, was still asking how to bury it when it was first broadcast; and Life’s Too Short, a supposed dead cert fromThe Office‘s creatively and commercially successful team, was a critical and ratings disaster.
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