A rare interview with Phil Knight, in which he talks to Rance Crain of AdAge. Nice snippet about the role of controversy in relation to Nike’s personal endorsements. Continue reading “Phrase of the Day: Off The Reservation”
But I’ve got some niggling questions. Continue reading “The Flip Side Of Listing Women’s Sport”
Jesus Christ, I can’t believe what I’ve just read… Continue reading “This Just Might Be The Stupidest Story Ever Written”
Today we see the after effects of getting in to bed with Stella McCartney. Continue reading “The Morning After Stella McCartney”
Three separate stories that when taken together describe the sports biz landscape for most people in 2013. Continue reading “The 3 Stories That Sum Up 2013”
Simon Rines’ new report has a stat worth noting: three federations – Fifa, Uefa and IOC – account for half of all global sponsorship spend on governing bodies worldwide. Continue reading “Who Will Solve The SPOTY Dilemma?”
Mo Farah should have won Sports Personality of the Year. He was my hero, the star of London 2012.
But then he did this. And I went off him a bit. Wonder if it had an impact on the vote?
Who is advising Louis Smith? (Answer is here btw) Continue reading “The Iggy Pop Guide To Brand Equity: Louis Smith Does Subway”