Breaking: Turns out that those pesky Millennials like complex stuff. Who knew?

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Millennials don’t like cricket/golf/anything complex. The shorter the better, the less ‘difficult’ we can make sport, the more the audience will be able to ‘engage’. We always knew it was bullshit but it doesn’t stop sports administrators taking this wonky received wisdom and running with it. The Twentification of sport has been the theme of the last decade. Push any sport in to a football sized hole and hope for the best.

It’s a theory I suppose. But this Vice piece on the appeal of the Football Manager computer game franchise seems to get in the way. Complexity and Millennials seem to get on fine. … 

 

What David Collier tells us about the sports business

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Outgoing ECB chief exec David Collier was on the radio this morning, attempting to protect his legacy from being hijacked by Kevin Pietersen’s revelations from inside the England dressing room. Collier leaves England cricket’s governing body a wealthier, more ‘business-like’ place. But I’m wondering if there is something else we need to learn from his tenure at the top, an era defined more than anything else by the rise of Twenty20 cricket…

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Four things on Peters Dawson and Alliss, the beeb and Fox

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Peter Dawson’s pre-Open press conference yesterday did little to quell the story that the BBC’s days are numbered as the broadcast partner of the Open Championship. In fact, as something of a regular Dawson-watcher I was surprised by the extent of his thinking aloud: he was all but blowing kisses in the direction of Sky Sports’ Barney Francis.  … 

 

It’s Come To This…

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Boycs and Aggers take their schtick on tour. There was something about this photo that made me think of John McCririck. I was never a big fan, but you’ll recall McCririck sued Channel 4 for unfair dismissal, and lost.

The case revealed so much about the desperate attempts made by sports presenters to create their own personal brand. Oversupply does strange things to people. Put the rhubarb down Geoffrey.

 
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