Taken from Barbara Smit’s peerless book on the sports business, Pitch Battle. Sepp in the type of shorts he advocates for women’s football.
So much of my interest in the World Cup is about projection, and nostalgia for childhood. Continue reading “Luckily, nostalgia is far more powerful than Fifa”
A brilliant take down.
Paddy Power have taken the Moral Arbiter and created a whole new betting category. Continue reading “Paddy Power ambushes Fifa’s Qatar crisis”
There’s niche, and there’s niche. Continue reading “Niche Sponsor Category of the Day: Crime writers”
It had to come. Unofficial Partner is the new black. This World Cup will be a celebration of Unofficialness. Just remember where you got the idea from… Continue reading “It’s officially cool to be an Unofficial Partner”
News that Stanley Black and Decker have become official hardware partner of FC Barcelona carries Alannis Morrisette levels of irony. Continue reading “The Stanley Knife: a journey through football”
Keld Strudahl is very good on ‘the old days’, which in dog years is around Italia ’90. (See the piece in SportBiz, Perfect Partnerships). Continue reading “Did anything change between 1990 and 2008?”
A client pitch.
Context: There’s a World Cup coming up, followed two years later by the Olympics. Both – at time of writing – take place in Brazil.
Objective: Make our brand a bit more Brazil-like. We want to be involved in all this stuff.
Good piece in Vice on the fall of David Moyes, making the link between Man Utd’s woes and those of Leeds Utd three decades before. Back then it was Brian Clough who insulted his new team in a legendary introductory training session, one of the set pieces of David Peace’s The Damned Utd.
Was this Moyes’ Clough moment? Continue reading “The Clough Analogy: It was Rio wot done it”