Golf and the Art of Trump

In 1987 one of the best selling business books of the year was The Art of the Deal by Donald Trump, which the man himself referred to with typical understatement as the second most important book in the world, after the Bible. The Donald was the tycoon de jour, the most famous businessman in America, as prominent in the gossip pages as the financial press.

Until recently The Art of the Deal has lain unloved in the remaindered section of secondhand bookshops and the outer reaches of Amazon’s search algorithm. But now the ‘author’ of the book is in the race to become the most powerful man in the world and The Art of the Deal has been given a new lease of life. This time next year Donald Trump could have his hand on the nuclear button and assume control of the world’s biggest economy. His campaign for the Republican nomination has electrified and horrified audiences far beyond the voters of the 52 states, and has left voters of all political colours to ask the same question, what sort of president would Donald Trump be? … 

 

Open season

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Sky v BBC. Subscription v Free to air. Young v old. The R&A’s sale of TV rights to Sky was always going to divide opinion. Some background on Peter Dawson’s decision making process here. It’s a sign of something that many national newspapers don’t have a specialist golf correspondent, but two of Britain’s most-read – James Corrigan of the Telegraph and Derek Lawrenson of the Daily Mail – have come out fighting. … 

 

Breaking: Turns out that those pesky Millennials like complex stuff. Who knew?

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Millennials don’t like cricket/golf/anything complex. The shorter the better, the less ‘difficult’ we can make sport, the more the audience will be able to ‘engage’. We always knew it was bullshit but it doesn’t stop sports administrators taking this wonky received wisdom and running with it. The Twentification of sport has been the theme of the last decade. Push any sport in to a football sized hole and hope for the best.

It’s a theory I suppose. But this Vice piece on the appeal of the Football Manager computer game franchise seems to get in the way. Complexity and Millennials seem to get on fine. … 

 

The European incentive

3481844315_d085d06d8cIan Poulter has a book out and has changed his club and shoe sponsor. It’s worth noting that his brand value is almost entirely derived from his association with the Ryder Cup. There are no majors on his CV. No WGCs, no orders of merit or Races to Dubai.

This gets to a bigger question. … 

 
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