Demographic group of the day: Big Eventers

4472991886_3bd3395c01They are on everyone’s hit list from the RWC2015 – see Paul Hayward’s piece below – to the NFL, NBA and the big London Premier League clubs – see Spurs’ business plan for the new stadium.

The problem with Big Eventers is their promiscuity. This is particularly true of the NFL’s hopes to build a London franchise, a plan that is seemingly based on their recent success in filling Wembley for one off matches.

Big Eventers tend not be tribal, but go to the opening of a fridge door. … 


LA84, the original pop-up Olympics

la84still3_0The IOC has an exhibition to mark 30 years since the Los Angeles Olympics in 1984. Creative Review has a nice, well, review of the exhibition dedicated to “the look that the late Deborah Sussman and team created for the Games, alongside a show of the 15 art posters originally commissioned for the event.” … 


Winter Wonderland

There’s a government white paper in this paragraph (from WSJ).

Norway itself is a Winter Olympics marvel: With only five million people, it has won 303 Winter Olympic medals, far more than any other country on the planet. To find a country smaller than world-leading Norway on the all-time Winter Olympics medal table, you have to travel down to Croatia, which ranks 24th with 11 medals.

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