What Role Did Marketing Play In Andrew Simpson’s Death?

There has been a shift in the way sailing has been sold to the sponsorship and media markets in recent years, an attempt to tell a sexier story. America’s Cup and Volvo Ocean Race in particular have pushed a more overt connection between their properties and formula one, both in terms of the technology involved but also the inherent danger. “They wanted to make this sport no longer a race between sailboats but between high-tech industrial products” says Patricio Bertelli in this interview with Patrizio Bertelli, owner of America’s Cup challenger Luna Rossa, the boat on which Andrew Simpson died so tragically last week. … 

 
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