What Role Did Marketing Play In Andrew Simpson’s Death?

There has been a shift in the way sailing has been sold to the sponsorship and media markets in recent years, an attempt to tell a sexier story. America’s Cup and Volvo Ocean Race in particular have pushed a more overt connection between their properties and formula one, both in terms of the technology involved but also the inherent danger. “They wanted to make this sport no longer a race between sailboats but between high-tech industrial products” says Patricio Bertelli in this interview with Patrizio Bertelli, owner of America’s Cup challenger Luna Rossa, the boat on which Andrew Simpson died so tragically last week. Continue reading “What Role Did Marketing Play In Andrew Simpson’s Death?”

‘Sailing Needs A Bernie’, And May Have Just Got One

Sir Keith Mills has done a deal that could change sailing. But he needs to take the famously Francocentric sailors of the Vendee Globe with him. There could be storms ahead (or insert own sailing metaphor here). Continue reading “‘Sailing Needs A Bernie’, And May Have Just Got One”