I’ve long suspected that PR degrees are shit.
So Jim Hawker’s piece is no great shock.
The gist of Jim’s thing is, that the curriculum is outdated, particularly with regards to tech.
I’d go further: what would you learn that couldn’t be picked up after a few months on the job?
The post-grad market is full of the same stories.
Lots of wasted cash chasing trumped up qualifications equipping bright people to run the Twitter feed for a margarine.
Far better to do something with substance.
If you’re working in sport, I’d be tempted to ditch the PR and Marketing post grad route and have a look at what Ed Smith’s cooking up.
A Masters in the History of Sport. With added Brearley.
I’d pay for that.