It’s a strangely crap sub-genre.
Superhuman athlete, comedic actor, and $500-million brand LeBron James is now a typeface. So are Kobe Bryant and Kevin Durant. Working with the London-based design firm Sawdust, Nike has created fonts for some of the most popular basketball players. Eye-roll inducing? Certainly. It’s also smart—if used the right way.
This appears to be the legal bit behind Gareth Bale’s heart thing.
Some more bad art here.
I was once told Kiwi umpire Billy Bowden had trademarked his crooked finger. This is almost certainly fake, but captures the ambition.
@henryscotland won on Twitter with this.
Some homework, show your workings:
This list is odd because I don’t know who the athletes are even when their names are on it. The opposite of a brand.