🤖 Where we run the podcast through ChatUP, our LLM trained on 530 Unofficial Partner podcasts and 300+ newsletters
Topics Covered – Mapped to Headlines
1. MARKET OPPORTUNITY & STARTUP POSITIONING
- TAM (Total Addressable Market): 500m global women's football fans, 79m WSL engagers, 29m UK fans
- "Building from scratch" – tech stack, website, office, brand all established in past 12 months
- "30-40-50 years of growth" – additive to existing football market
2. COMMERCIAL PARTNERSHIPS & BRAND VALUE
- Sponsor roster: Barclays (doubled investment), Nike, Apple, British Gas, Subway, Mercedes
- Value proposition: access to different audience, different demographics, growth economy
- 40% female ticket purchasers, 42% aged
