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Sent by Coventry

Communications

Almost a good headline.

The IOC boss throws her comms team under the bus. Tough day for James Pearce, the former BBC reporter who now heads up Olympic PR.

@dwnews

IOC President Kirsty Coventry has lashed out at her PR team during a press conference about not being properly informed about a series of controversial topics. Coventry expressed her frustration after being questioned about Gianni Infantino's involvement with Donald Trump's Board of Peace, Germany's reluctance to host the 2036 Olympic games and a New York Times story on Russian doping.

♬ Originalton - DW News - DW News
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🧵 OpenAI's ad pivot

ChatUP

You'll have seen the Anthropic Super Bowl ad.

I did a quick data scrape of this FT article.

Main bits:
'I would just disclose, as a personal bias, that I hate ads, they would be like a last resort for us as a business model. Advertising had its place as a way for the early internet to make money...'but i think they sort of somewhat fundamentally misalign a user's incentives with the company providing the service'

That was Sam Altman in 2024.

OpenAI has asked advertisers to commit an initial £200k in order to appear in ChatGPT results. The

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🤖 Unofficial Briefing Note: Barney Francis

🤖 These notes are AI generated (What does this mean?).

Podcast: Unofficial Partner Guest: Barney Francis, IMG (formerly Head of Sky Sports)

Summary

Barney Francis offers an insider's view of the sports media economy, drawing on his experience running Sky Sports and now leading IMG's production business. The conversation spans new sports formats, piracy, streaming disruption, rights economics, the creation of The Hundred, the Premier League's move to in-house production, and the structural challenges facing rugby in the UK. A consistent thread throughout: the consumer should be at the heart of every decision, and the fundamentals of premium

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🧵Super Bowl thread

What Just Happened
  1. 11 minutes of game time, three hours of ads.
  1. Half time as culture war
“From the War Department, we salute Turning Point USA and everyone who believes freedom is still worth the fight,” Hegseth said in the video. “Thank you for your courage as an organization, your clarity and leadership, and for this halftime show the war department is proud to support.”
While Turning Point USA drew over 6 million concurrent views on YouTube, the television audience for the Bad Bunny halftime show was expected to be much larger. Last year, Kendrick Lamar’s halftime concert drew 133.5 million
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Interview Analysis: Nikki Doucet Transcript

WSL

🤖 Where we run the podcast through ChatUP, our LLM trained on 530 Unofficial Partner podcasts and 300+ newsletters

Topics Covered – Mapped to Headlines

1. MARKET OPPORTUNITY & STARTUP POSITIONING

  • TAM (Total Addressable Market): 500m global women's football fans, 79m WSL engagers, 29m UK fans
  • "Building from scratch" – tech stack, website, office, brand all established in past 12 months
  • "30-40-50 years of growth" – additive to existing football market

2. COMMERCIAL PARTNERSHIPS & BRAND VALUE

  • Sponsor roster: Barclays (doubled investment), Nike, Apple, British Gas, Subway, Mercedes
  • Value proposition: access to different audience, different demographics, growth economy
  • 40% female ticket purchasers, 42% aged
Interview Analysis: Nikki Doucet Transcript Read more
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