R360, CVC and Eddie Hearn
The ProductFrom today's podcast with Simon Massie-Taylor 0:00 /1:00 1×
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The Bundle Bulletin
The BundleNovember 2026 Episode Briefing Note The Bundle is Unofficial Partner's sports media series featuring Murray Barnett and Yannick Ramcke. These are our homework notes. The argument this month: the market is splitting, and every part of the chain is changing: buyers, product, sellers. But the evidence for "
Vibes, Effectiveness and cultural relevance
The Buy SideSponsors and their agencies are confusing vitality with effectiveness. Aka, we need to talk about vibes, what they are, and what is their impact. Some material from our podcast. Transcript here: Vibes v Effectiveness: 'Cultural relevance is this generation's brand purpose' Unofficial Partner podcast. 06-10-
Beware people selling the OS for Sport
ChatUPFrom the Unofficial Partner Substack newsletter: Link to full fat newsletter here: Help, I’ve run out of opinions; The Unofficial Partner Hot Take Generator; That’s so AI; PIF will enshittify EA FC; The OS for Sport; Michael Caine’s guide to blinkingOverthinking the sports business, for moneyUnofficial PartnerUnofficial
'Video podcasts are the new late night TV'
The ScrollVideo Podcasts Are the New Late NightInterview shows like Amy Poehler’s “Good Hang” are taking the place of traditional TV.The New RepublicPhillip Maciak
'Influencers are the private equity of culture'
The ScrollInfluencers are the private equity of culture: draining whatever’s “cool” until higher prices and worse experiences push out the original fan base. Then they move on to the next thing, leaving the original to die as fans lose interest or the ability to participate. https://t.co/KtKXPX6HbZ — Mason