Sponsors and their agencies are confusing vitality with effectiveness.
Aka, we need to talk about vibes, what they are, and what is their impact.
Some material from our podcast. Transcript here:
Vibes v Effectiveness: 'Cultural relevance is this generation's brand purpose'
Unofficial Partner podcast.
06-10-
Video Podcasts Are the New Late NightInterview shows like Amy Poehler’s “Good Hang” are taking the place of traditional TV.The New RepublicPhillip Maciak
Influencers are the private equity of culture: draining whatever’s “cool” until higher prices and worse experiences push out the original fan base. Then they move on to the next thing, leaving the original to die as fans lose interest or the ability to participate. https://t.co/KtKXPX6HbZ
— Mason