Why does private equity want to be a football agent?
That was a question posed by Daniel Geey on Other People's Money, our sports finance podcast series.
Jonathan Booker has written an interesting set of newsletters on this topic.
Good point here:
What is notable, and what warrants serious attention, is the scale at which this has now occurred in the world of football/soccer agency. For example, the mergers and/or acquisitions that saw American giant CAA bring together the UK behemoths Base and Stellar under the CAA ‘umbrella’, each of which were already individually amongst the most significant

