Great story from Play the Game:
Unofficial Partner
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The Rugby Analogy
OPMWomen's football as Rugby
Bex Smith is the guest on Other People's Money. Crux Football is her investment vehicle that is buying up women's teams, starting with Montpellier and Rosengard in France and Sweden respectively.
Hear it here:
The shadow of rugby
In the following clip I say women's football is "sleepwalking toward replicating the mistakes of rugby".
'More trouble than it's worth': The locals are revolting
Good piece by Leo MacLehose of Fanzo on the smoke, mirrors and skewed economics that sit behind FIFA's fan festivals this summer.
"This is not a moneymaker for this town. In fact, it's probably more of a headache than it's worth." This is the quote from local councillor on the prospect of hosting an official World Cup fan festival.
MacLehose summarises the three point plan:
- Invite more guests to the party - 16 more teams means 64% more games than we saw at Qatar 2022. More ticket sales and more eyeballs means more sponsorship inventory.
- Retain all meaningful revenue -
Wedge Issues Live
Wedge IssuesWe recorded a live podcast last week at MSQ Sport and Entertainment in Covent Garden, to mark the launch of At Last, Callaway Golf's new brand film, a way in to a conversation about the state of the golf business as we head in to The Masters, the first major of the season. The film captures the mood nicely.
A golf ad that doesn't feature the product...Bolshevism!
YouGod
What Just HappenedThere's been a story running over the last year or so about the sharp uptake in churchgoing among Gen Z.
This excited religious types, who then projected their own theories on to the data in a rush to explain why.
The theory was based on YouGov research.
Turn out the data was wrong.

The Times understands that it
Is FIFA funny?
What Just Happened
The creator of W1A has a new thing coming out.
Hugh Bonneville moves to Miami as Fifa’s director of integrity, chairing a strategic operations group, “or Sog”.

At what point does satire become redundant?
Pull this thread and very quickly you get to Philip Roth country:
“You can’t write good satirical fiction in America because reality will quickly outdo anything you might invent.”
He said this in the Nixon era.

Roth defined satire as "moral outrage transformed into comic art" and "a verbal

