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My Life in 2026

My Life in 2026
Photo by Ante Hamersmit / Unsplash
  1. See someone on Linkedin post an AI generated analysis of FIFA hydration breaks. 
  2. Spend ten minutes finding a post I did on the same subject, only better, in December 2025 from which it may or may not have been nicked by the other bloke’s language model.
  3. Finally find my own post in the Substack archive but then lose the link to the Linkedin post and spend ten minutes finding it again.
  4. Paste the link to my post in the comments to establish provenance, with a pithy and passive aggressive reference to the ‘December 2025’ date of publication, 
  5. Start to feel like a complete knob end (Knobend, Knob-End, discuss). 
  6. Decide not to post the comment. 
  7. Open a packet of Wotsits.

Is Wright right about rights?

Why are Scotland crap? That was the ITV post match chat.

Ian Wright compared them to Norway.

And he linked national team performance to domestic league media rights valuations.

I can see the point but not sure he's right. Or at least, it's a bit simplistic.

There's a lot of links in that chain.

I've never seen a breakdown between average match attendance and media rights values - I assumed the latter is often skewed by local competition in the media market rather than actual quality of the product.

And what of the link between the commercial appeal of the domestic league and national team performance?

If you throw in this Sportico chart it doesn't make it easy to draw that conclusion.