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Interview Analysis: Nikki Doucet Transcript

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Topics Covered – Mapped to Headlines

1. MARKET OPPORTUNITY & STARTUP POSITIONING

TAM (Total Addressable Market): 500m global women's football fans, 79m WSL engagers, 29m UK fans
"Building from scratch" – tech stack, website, office, brand all established in past 12 months
"30-40-50 years of growth" – additive to existing football market

2. COMMERCIAL PARTNERSHIPS & BRAND VALUE

Sponsor roster: Barclays (doubled investment), Nike, Apple, British Gas, Subway, Mercedes
Value proposition: access to different audience, different demographics, growth economy
40% female ticket purchasers, 42% aged

The Sussex Question: The reality of county cricket beyond The Hundred

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🤖 Summary

Pete Fitzboydon, former CEO of Sussex County Cricket Club, reveals the stark financial realities facing non-Test hosting counties. With only 7 out of 50-60 annual playing days generating profit, counties survive primarily on ECB funding - approximately £3m of a £5-10m turnover. The conversation explores The Hundred's transformative impact, marketing challenges, and the future shape of English domestic cricket.

Hear the full conversation here:

Key Themes

Financial Reality: The 7-Day Problem

Non-Test hosting counties play 50-60 days of cricket annually
Only ~7 days make money (primarily T20 Blast fixtures)
County Championship crowds increased 50%

The Glastonbury of...

The Product

Outgoing Australian Open tournament director Craig Tiley was quoted on the "festivalisation" of the core tennis product:

As well as the One Point Slam, this year's Australian Open featured an opening ceremony that doubled as an evening with the ever-popular Federer, plus superstars such as Novak Djokovic and Aryna Sabalenka playing warm-up sets on Rod Laver Arena. All of which came, of course, with a money-spinning entrance fee. Around the grounds, superstar music acts, hip restaurant link-ups and family fun events have turned the Australian Open into the Glastonbury of tennis - a cultural jamboree blending sport, entertainment and food

'What a depressingly British conversation'

Winter Olympics

That's a comment below this video when it went on Linkedin.

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Post Son - what happens to Spurs' Korean fanbase now?

Talent

Yang Min-hyuk has just been signed on loan by Coventry City, his third loan club since his transfer to Tottenham in 2024 as an 18 year old K League wunderkind.

It’s far too soon to label him the Next Son Heung-min (This is almost a great joke, albeit probably racist).

Son Heung-min has left Spurs for the MLS.

The impact of his departure is felt far beyond the pitch. South Korea account for just over 50% of Tottenham's global fanbase according to a previous Turnstile report.

The same report compared the Spurs-Sonny relationship with that of Yao Ming and

Interview Analysis: Nikki Doucet Transcript

🤖 Where we run the podcast through ChatUP, our LLM trained on 530 Unofficial Partner podcasts and 300+ newsletters

Topics Covered – Mapped to Headlines

The Sussex Question: The reality of county cricket beyond The Hundred

🤖 Summary

Key Themes

Financial Reality: The 7-Day Problem

The Glastonbury of...

'What a depressingly British conversation'

Chat_UP Live @FUSE

Post Son - what happens to Spurs' Korean fanbase now?

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🤖 Where we run the podcast through ChatUP, our LLM trained on 530 Unofficial Partner podcasts and 300+ newsletters

Topics Covered – Mapped to Headlines

🤖 Summary

Key Themes

Financial Reality: The 7-Day Problem