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The Sussex Question: The reality of county cricket beyond The Hundred

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Summary

Pete Fitzboydon, former CEO of Sussex County Cricket Club, reveals the stark financial realities facing non-Test hosting counties. With only 7 out of 50-60 annual playing days generating profit, counties survive primarily on ECB funding - approximately £3m of a £5-10m turnover. The conversation explores The Hundred's transformative impact, marketing challenges, and the future shape of English domestic cricket.

Hear the full conversation here:

Key Themes

Financial Reality: The 7-Day Problem

  • Non-Test hosting counties play 50-60 days of cricket annually
  • Only ~7 days make money (primarily T20 Blast fixtures)
  • County Championship crowds increased 50%
The Sussex Question: The reality of county cricket beyond The Hundred Read more

The Glastonbury of...

The Product
The Glastonbury of...
Photo by Joe Green / Unsplash

Outgoing Australian Open tournament director Craig Tiley was quoted on the "festivalisation" of the core tennis product:

As well as the One Point Slam, this year's Australian Open featured an opening ceremony that doubled as an evening with the ever-popular Federer, plus superstars such as Novak Djokovic and Aryna Sabalenka playing warm-up sets on Rod Laver Arena. All of which came, of course, with a money-spinning entrance fee. Around the grounds, superstar music acts, hip restaurant link-ups and family fun events have turned the Australian Open into the Glastonbury of tennis - a cultural jamboree blending sport, entertainment and food
The Glastonbury of... Read more

'What a depressingly British conversation'

Winter Olympics
'What a depressingly British conversation'
Photo by Calum Lewis / Unsplash

That's a comment below this video when it went on Linkedin.

I've always had a chip on my shoulder about the Winter Olympics. So I asked Sally Munday, CEO of UK Sport about it. Search Unofficial Partner for the full conversation. | Richard Gillis
I’ve always had a chip on my shoulder about the Winter Olympics. So I asked Sally Munday, CEO of UK Sport about it. Search Unofficial Partner for the full conversation.
LinkedInSimon Evans
'What a depressingly British conversation' Read more

Post Son - what happens to Spurs' Korean fanbase now?

Talent

Yang Min-hyuk has just been signed on loan by Coventry City, his third loan club since his transfer to Tottenham in 2024 as an 18 year old K League wunderkind.

It’s far too soon to label him the Next Son Heung-min (This is almost a great joke, albeit probably racist).

Son Heung-min has left Spurs for the MLS.

The impact of his departure is felt far beyond the pitch. South Korea account for just over 50% of Tottenham's global fanbase according to a previous Turnstile report.

The same report compared the Spurs-Sonny relationship with that of Yao Ming and

Post Son - what happens to Spurs' Korean fanbase now? Read more

The Snoop Olympic Rorschach Test

The Buy Side

Look at this picture and what do you see?

  1. An abuse of Olympic IP undermining the TOP commercial model?

Or

  1. What happens when you let creators spread the Olympic message to a vast and non traditional sports audience? Done with wit and a sense of fun, which are not words often associated with the Olympics and/or the IOC.

While we’re on Olympic marketing, is there a more annoying thing in sport than the IOC’s Visa exclusivity clause, which precludes everyone else from buying stuff without fannying around with prepaid Visa cards.

Reward Visa customers, but don’t

The Snoop Olympic Rorschach Test Read more
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