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28-07-2026

>What Gianni did next

Lots of names in this new FIFA project:

>'Not all of them can be the UFC'

George Pyne on CNBC made the comparison that this generation of new sports entertainment properties are the market's equivalent of VC funding. High risk moonshots and most will fail. 'Not all of them can be the UFC'.

28-07-2026 Read more

Podcast briefing note: Jude Inc

Podcast briefing note: Jude Inc

Jude Inc: The Man Who Signed Bellingham A Week Before the World Cup

Guest: Dan Jamieson, CEO, Icons | Host: Richard Gillis | Series: Unofficial Partner

The Bellingham bet — talent-spotting as a business model

  • Icons approached Bellingham three years, eight months ago while he was still at Dortmund — long before the World Cup made him a global name. The signing model is a venture bet: identify the X-factor early, earn the entourage's trust, lock in exclusivity before the price moves.
  • Jamieson's read on Bellingham is the whole thesis in miniature: 
Podcast briefing note: Jude Inc Read more

15-07-2026

>>Better than random

Economists prediction hit rate.

https://vm.tiktok.com/ZN81Ac1Y8/

>>Golf coast pricing

https://vm.tiktok.com/ZN81AEbJn/

>>Sport has reached its Boston Consulting Group phase

I usually call it Sport by McKinsey. The excitement of sport filtered through the lens of very boring people.

Unofficial Rule: Beware expensive consultants using phrases like 'the Beautiful Game'.

See also:

From The Simpson's MoneyBart episode.

Bill James: 'I made baseball as much fun as doing your taxes'.

15-07-2026 Read more

The Bundle Bulletin (pre-recording briefing notes)

The Bundle Bulletin (pre-recording briefing notes)

Prep notes for the podcast. Co-hosts Murray Barnett and Yannick Ramcke.

BEAT 1 — The Commercialisation of the Hydration Break

The setup

Player welfare measure or advertising product? Fox paid ~US$485m for English-language rights. 104 matches × 2 breaks = 832 additional 30-second spots. At ~US$300k a spot, that's a theoretical US$249.6m — before knockout-round premiums push upper projections past US$300m, with some reports reaching US$450–500m.

Why I care

This is a rights-financing mechanism wearing a medical badge. The tell is that it was a broadcaster choice, not a technical inevitability

The Bundle Bulletin (pre-recording briefing notes) Read more

13-07-2026

>>The 'TV cameras need a crowd' trope, as applied to women's golf.

>>What is the promise of System1 vs the reality?

>>England football's first foreign bogeyman

Antonio Rattin died on Saturday. His name is evocative for people my age, who are too young to remember 1966 but old enough for it to be a central part of childhood, the stories told so many times it feels like I watched it live. Rattin was sent off against England. Alf Ramsey famously called the Argentinian team 'animals'.

He feels like the first ‘them’ in

13-07-2026 Read more

The sport as entertainment premise of Bazball

The ECB has sacked Brendan McCullum, marking the official end of BazBall.

It's worth revisiting the start, because the appointment of McCullum was a response to something. It's a circle of life thing.

In We did a podcast with Mo Bobat...

He told a story about Sir Dave Brailsford doing a session at the ECB. It was about the role of style. Basically you want to be in the top right 'Brazil 1970' box. Bottom left is the sack (I showed this to Warren Gatland just before he got the boot at Wales, no pun intended. He very

The sport as entertainment premise of Bazball Read more