November 2026 Episode Briefing Note The Bundle is Unofficial Partner's sports media series featuring Murray Barnett and Yannick Ramcke. These are our homework notes. The argument this month: the market is splitting, and every part of the chain is changing: buyers, product, sellers. But the evidence for "
Sponsors and their agencies are confusing vitality with effectiveness. Aka, we need to talk about vibes, what they are, and what is their impact. Some material from our podcast. Transcript here: Vibes v Effectiveness: 'Cultural relevance is this generation's brand purpose' Unofficial Partner podcast. 06-10-
From the Unofficial Partner Substack newsletter: Link to full fat newsletter here: Help, I’ve run out of opinions; The Unofficial Partner Hot Take Generator; That’s so AI; PIF will enshittify EA FC; The OS for Sport; Michael Caine’s guide to blinkingOverthinking the sports business, for moneyUnofficial PartnerUnofficial
Video Podcasts Are the New Late NightInterview shows like Amy Poehler’s “Good Hang” are taking the place of traditional TV.The New RepublicPhillip Maciak
Influencers are the private equity of culture: draining whatever’s “cool” until higher prices and worse experiences push out the original fan base. Then they move on to the next thing, leaving the original to die as fans lose interest or the ability to participate. https://t.co/KtKXPX6HbZ — Mason
Where we keep track of the sport's relationship with the digital platforms. Use the hashtag #TheScroll Read Me First Sport and Digital Platforms: The Infinite Scroll Core dynamic: Digital platforms have fundamentally altered how sport content is consumed, using infinite scroll mechanisms to transform sports from appointment viewing
