See someone on Linkedin post an AI generated analysis of FIFA hydration breaks.
Spend ten minutes finding a post I did on the same subject, only better, in December 2025 from which it may or may not have been nicked by the other bloke’s language model.
Finally find my own post in the Substack archive but then lose the link to the Linkedin post and spend ten minutes finding it again.
Paste the link to my post in the comments to establish provenance, with a pithy and passive aggressive reference to the ‘December 2025’ date of publication,
Start to feel like a complete knob end (Knobend, Knob-End, discuss).
Where we keep track of the sport's relationship with the digital platforms. Use the hashtag #TheScroll
Read Me First
Sport and Digital Platforms: The Infinite Scroll
Core dynamic: Digital platforms have fundamentally altered how sport content is consumed, using infinite scroll mechanisms to transform sports from appointment viewing
>From those wonderful people who bought you the European Super League
>Gianni Memes
Paddy Power doing their thing
Carlsberg's contribution was so good that I assumed it was AI. The wait for verification felt like a bit like the VAR pause.
>Picking winners
The LTA has got in to bed with Redrice Ventures.
#venturecapital #sportinvesting #startups #sportsbusiness | Tom March | 76 commentsI’m proud to announce our partnership with the Lawn Tennis Association (LTA), a significant milestone for the Redrice Ventures Sports Collective, led by Sir Andy Murray and Alistair Brownlee
