See someone on Linkedin post an AI generated analysis of FIFA hydration breaks.
Spend ten minutes finding a post I did on the same subject, only better, in December 2025 from which it may or may not have been nicked by the other bloke’s language model.
Finally find my own post in the Substack archive but then lose the link to the Linkedin post and spend ten minutes finding it again.
Paste the link to my post in the comments to establish provenance, with a pithy and passive aggressive reference to the ‘December 2025’ date of publication,
Start to feel like a complete knob end (Knobend, Knob-End, discuss).
Sponsors and their agencies are confusing vitality with effectiveness.
Aka, we need to talk about vibes, what they are, and what is their impact.
Some material from our podcast. Transcript here:
Vibes v Effectiveness: 'Cultural relevance is this generation's brand purpose'
Unofficial Partner podcast.
06-10-
From the Unofficial Partner Substack newsletter:
Link to full fat newsletter here:
Help, I’ve run out of opinions; The Unofficial Partner Hot Take Generator; That’s so AI; PIF will enshittify EA FC; The OS for Sport; Michael Caine’s guide to blinkingOverthinking the sports business, for moneyUnofficial PartnerUnofficial
Video Podcasts Are the New Late NightInterview shows like Amy Poehler’s “Good Hang” are taking the place of traditional TV.The New RepublicPhillip Maciak
