1. See someone on Linkedin post an AI generated analysis of FIFA hydration breaks. 
  2. Spend ten minutes finding a post I did on the same subject, only better, in December 2025 from which it may or may not have been nicked by the other bloke’s language model.
  3. Finally find my own post in the Substack archive but then lose the link to the Linkedin post and spend ten minutes finding it again.
  4. Paste the link to my post in the comments to establish provenance, with a pithy and passive aggressive reference to the ‘December 2025’ date of publication, 
  5. Start to feel like a complete knob end (Knobend, Knob-End, discuss). 
  6. Decide not to post the comment. 
  7. Open a packet of Wotsits.