See someone on Linkedin post an AI generated analysis of FIFA hydration breaks.
Spend ten minutes finding a post I did on the same subject, only better, in December 2025 from which it may or may not have been nicked by the other bloke’s language model.
Finally find my own post in the Substack archive but then lose the link to the Linkedin post and spend ten minutes finding it again.
Paste the link to my post in the comments to establish provenance, with a pithy and passive aggressive reference to the ‘December 2025’ date of publication,
Start to feel like a complete knob end (Knobend, Knob-End, discuss).
>>Sport has reached its Boston Consulting Group phase
I usually call it Sport by McKinsey. The excitement of sport filtered through the lens of very boring people.
Unofficial Rule: Beware expensive consultants using phrases like 'the Beautiful Game'.
See also:
From The Simpson's MoneyBart
Prep notes for the podcast. Co-hosts Murray Barnett and Yannick Ramcke.
BEAT 1 — The Commercialisation of the Hydration Break
The setup
Player welfare measure or advertising product? Fox paid ~US$485m for English-language rights. 104 matches × 2 breaks = 832 additional 30-second spots. At ~US$300k a spot,
>>The 'TV cameras need a crowd' trope, as applied to women's golf.
>>What is the promise of System1 vs the reality?
>>England football's first foreign bogeyman
Antonio Rattin died on Saturday. His name is evocative for people my
