The global fan is one of those stories I’m beginning to lose faith in, like the conversion funnel and the pursuit of happiness.
The global fan exists because Netflix, Amazon and Apple want it to exist. And for as along as they want it to exist, the rights holders will play along.
At Sportel last year, Marissa Banu-Lawrence of Fox Sports put it well (on a very good APAC panel hosted by Imran Yusuf of SportBusiness): Australia is hyper localised. Even within Oz you have to go state by state. Australian sports fans are nuts for NRL,
