The Product

Joey D'Urso: [00:00:00] Yeah, it'll be interesting to see what happens in Spain, Portugal, and Morocco in four years' time because you know, there are some... I went to the Bernabéu a few months ago and it's an incredibly premium stadium, but most of them won't be. And, and obviously the Camp Nou of Barcelona is being revamped, but most of them won't be on anything like the UK the US levels.

Joey D'Urso: And well, fundamentally the local- the consumers can't afford it. I mean, a lot of these US stadiums will be packed with not necessarily kind of the 1%, but just in a city like Dallas or, or Houston or Atlanta, there are a lot of people who are very, very rich by European standards. Um, income's way higher, and the, you know, European and US incomes have diverged massively over the last 20 years.

Joey D'Urso: So there's just a lot more rich people in the US who nothing of spending several thousand dollars for a, a trip for their family, which I think is a much, much smaller market in Europe. And yes, people will fly in and whatever else, but I don't think the prices can be as high in four years' time

Richard Gillis, Unofficial Partner : Yeah, no, it's a good shout actually. What's the view of, in Buenos Aires, Carla, of FIFA

Carla Bilche: it's pretty much the same. It's very similar in [00:01:00] Argentina. We have two different layers on this conversation. The first one is very related to what we have talked about, how FIFA is changing this this ICP, this ideal customer profile, to a more sophisticated one due to the, the World Cup happening at the States.

Carla Bilche: But there's an als- it's an additional layer which is related to what is happening in Argentina and in the local league, , the Premier League of Argentina, the thing is that we don't have a different ownership. So both the national team and the Prem- Argentinian Premier League are all the, all, all the tiers are owned by AFA, AFA.

Carla Bilche: and there are some teams, and I think Joey already experienced this, like Boca and River, who are charging tickets , in a very pricey way for, for locals. I don't... For example, if if Boca Juniors could, can charge a ticket in $300, and this is like the [00:02:00] minimum wage in Argentina.

Carla Bilche: So it's something really curious that it's happening locally because the AFA is also looking for this revenues maxxing, but at the cost of how local fans and how Argentinian culture is linked to football. So I think these two forces are colliding right now in the conversation here in Argentina.