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AI is the new betting, which was the new tobacco
A story is building that AI is the next era defining sponsorship category. The dream scenario for the sports sector is that this is true. It has the characteristics required. Undifferentiated brands backed by vast sums of OPM. So, forward five years. Two thirds of Premier League shirts carry AI
Should BBC do Adidas PR?
It was the shoe what won it. Just to be clear, the following copy is taken from a BBC Sport news story, not an Adidas press release: What shoe did Sawe, Kejelcha and Assefa wear? All three athletes wore Adidas' Adizero Adios Pro Evo 3. The shoe was launched
Forget MCOs, MAGs are the next problem
Why does private equity want to be a football agent? That was a question posed by Daniel Geey on Other People's Money, our sports finance podcast series. Jonathan Booker has written an interesting set of newsletters on this topic. Good point here: What is notable, and what warrants