A semi-regular thread🧵on the podcast relates to why some sports and properties are popular as betting sports, and what happens if a rights holder purposely seeks to frame their sport to the gambling marketplace.

The follow on from this is how investors and private equity groups are very interested in this question. I find myself over using George Pyne as a case study, citing his enthusiasm for TGL, the screen golf series, as a betting platform.

From here, the conversation can jump quickly to the hypothetical of turning women's sport in to a 'betting sport'.

So I'm really interested in this great bit of journalism from Play the Game:

You have to read this. Really! Offshore betting companies with porn links are targeting women’s cricket❗ A new investigation by Steve Menary and Jack Kerr for Play the Game reveals that gambling… | Stanis Elsborg
You have to read this. Really! Offshore betting companies with porn links are targeting women’s cricketâť— A new investigation by Steve Menary and Jack Kerr for Play the Game reveals that gambling operators linked to pornographic content access live data from women’s cricket 🔎 The investigation also exposes risks of match-fixing, player harassment, and the spread of betting markets into unofficial competitions. Catherine Ordway, PhD, an Australian lawyer, academic, and integrity consultant, says the convergence of unregulated gambling, live betting, women’s sport, and operators linked to pornography creates a perfect storm of integrity vulnerabilities. 💬“If betting operators also have associations with pornography and adult entertainment, legal or otherwise, it is not only going to undermine efforts to position women’s sport as safe, inclusive, and community centred, but it potentially exposes players – especially younger or lower paid women – to predatory approaches.” Also valuable insights from Steven Richardson and Aahna Mehrotra! Read the full investigation (link in the comments) 👇
LinkedInStanis Elsborg

Nikola raises another betting angle below, this time re Gen Z's appetite.

This touches on one of the UP Rules: Fan Engagement is a euphemism for betting.

Nikola Vuković, CFA (@nikolavukovic)
Sport has moved from gamification to gamblefication. It is no coincidence that millennials and gen-z are the generation of shitcoins, meme stocks, leveraged options trading and prediction markets. The worse off you perceive your circumstances to be, the more likely you are to gamble. For most, creating wealth has become a game of taking big shots with long odds, hoping to get lucky.
SubstackNikola Vuković, CFA