The tyranny of targets - how we've allowed quantifiable metrics to seep in to every aspect of our life, and the consequences of that. Source: The Score by C Thi Nguyen. Builds on Charles Goodhart of 'Goodhart rule' fame, that suggests metrics become corrupted when 'pressed in to service' as targets. The problem is not just that we contort our behaviour a bureaucratic incentive, it's that we cease to realise that we're contorting our behaviour at all. All metrics are reductive by design and the simplicity changes how we judge what matters and what can be cast aside. The outcome is that nuance and subtlety and personal values are abandoned in favour of what can be conveniently measured. There are four reasons this happens: portability, accessibility, interchangeability and co-ordination. Modern life, politics, science, tech, education...etc etc are dependent on these four variables, so are our love lives, sleep and exercise patterns and our view of what is good and bad. Each has a trade off. Usually the trade off is the swap of consistency and comparability with the loss of context. Decision making becomes more rigid, outliers are rejected, averages promoted. Netflixification: An ongoing example is the impact of Netflix on Korean cinema. The incentive to please the global entertainment market's gatekeeper has made Korean culture less interesting. The edges get smoothed. What worked before is tried again. The thing becomes a parody of itself. A caricature of Korean film is an average of what Netflix's algorithm deems 'a good show'. Supported by inarguable data. Gamification as prison: Games have rules and a score. The difference between games and life is that the goals are endlessly challenging and utterly unimportant. Games are fun because they are hard but can be played again. Rules as scaffolding for mastery. Gamified lives turn rules in to scaffolding for productivity, or a cage for poor players.
It's hard to get rich doing something fun. From Janan Ganesh in FT. An explanation of the Epstein affair. There are two types of elite. The private 1% and the public 1%. Rich people want social status that comes with the arts, politics, journalism, the vibe. Intellectuals, politicians, actors etc want money they think should come with their social status. The traditional ways of making big money, banking, business, tech for example, are not intrinsically interesting. Some buy a football team or sponsor the arts to compensate. 'The public 1% are vulnerable to doing bad things for money, and the rich know it. Mandelson 'adored the public game but chafed at its penury'. Good line.
Pricing the future. The prediction market PR playbook via the FT interview with Tarek Mansour, co-founder and CEO of Kalshi. Is it more than a new take on betting. 'We're making the world a little bit smarter about the future. It's not something you should take as the Holy Grail truth but it's better than the alternatives'.
Almost a good headline.
The IOC boss throws her comms team under the bus. Tough day for James Pearce, the former BBC reporter who now heads up Olympic PR.
@dwnews
IOC President Kirsty Coventry has lashed out at her PR team during a press conference about not being properly informed
You'll have seen the Anthropic Super Bowl ad.
I did a quick data scrape of this FT article.
Main bits:
'I would just disclose, as a personal bias, that I hate ads, they would be like a last resort for us as a business model. Advertising had
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Podcast: Unofficial Partner Guest: Barney Francis, IMG (formerly Head of Sky Sports)
Summary
Barney Francis offers an insider's view of the sports media economy, drawing on his experience running Sky Sports and now leading IMG's production business.