Skip to Content
Unofficial Partner
  • Home
  • About
  • Contact
Anonymous
Unofficial Partner

'Influencers are the private equity of culture'

The Scroll

Influencers are the private equity of culture: draining whatever’s “cool” until higher prices and worse experiences push out the original fan base. Then they move on to the next thing, leaving the original to die as fans lose interest or the ability to participate. https://t.co/KtKXPX6HbZ

— Mason (@brxxklynbxby__) September 4, 2026
13 days agoOctober 2, 2026
  • Share on X
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email
You're stealing this from Unofficial Partner

Author

Richard Gillis

    On this page

    Unlock full content

    Related Posts

    Vibes, Effectiveness and cultural relevance

    Sponsors and their agencies are confusing vitality with effectiveness. Aka, we need to talk about vibes, what they are, and what is their impact. Some material from our podcast. Transcript here: Vibes v Effectiveness: 'Cultural relevance is this generation's brand purpose' Unofficial Partner podcast. 06-10-

    Beware people selling the OS for Sport

    From the Unofficial Partner Substack newsletter: Link to full fat newsletter here: Help, I’ve run out of opinions; The Unofficial Partner Hot Take Generator; That’s so AI; PIF will enshittify EA FC; The OS for Sport; Michael Caine’s guide to blinkingOverthinking the sports business, for moneyUnofficial PartnerUnofficial

    'Video podcasts are the new late night TV'

    Video Podcasts Are the New Late NightInterview shows like Amy Poehler’s “Good Hang” are taking the place of traditional TV.The New RepublicPhillip Maciak

    You're stealing this from Unofficial Partner
    • Home
    • About
    • Contact
    Unofficial Partner
    • Home
    • About
    • Contact
    • Sign up
    Anonymous