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The Scroll

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Posts tagged with The Scroll

Music as tap water

Music as tap water
Photo by Rubaitul Azad / Unsplash

Spotify for Sport anyone?

This is from something Jimmy Iovine said on a podcast.

Since the labels lost control of the formats, tech companies commoditised the product. 

Look at the video streaming wars. Netflix, HBO Max, Disney Plus are in a bloodbath. But they have a distinct weapon: Differentiation. If you want to watch Stranger Things, you need Netflix. If you want The Last of Us, you need HBO. Yet, if you look at music: Spotify, Apple Music, Amazon Music, and Tidal all offer the exact same product: A library of 100 million
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The most addictive algorithm ever built

I found an answer to a question I ask every day, usually when I'm about half an hour in to doom scrolling Spurs clips and dogs welcoming their owners back from war: What makes TikTok so addictive?

@asianbossmedia

TikTok isn’t just addictive by accident. Its algorithm is constantly learning, testing, and adapting to keep you scrolling — often without you realizing it. #bytedance #tiktok #socialmedia #addictive #algorithm

♬ original sound - Asian Boss - Asian Boss

TikTok isn't playing the same game as everyone else.

The platform's recommendation engine, known internally as Monolith, doesn't care who your friends are. It doesn't

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Enshittification

Enshittification
Photo by John Cardamone / Unsplash

🤖 Briefing: How digital platforms degrade over time

Note: 🤖 indicates the following material is derived using Chat_UP, Unofficial Partner's language model trained on our podcasts and newsletters.

Enshittification is Cory Doctorow's term to describe the cyclical degradation of online platforms. The central thesis is that the decline of digital services is not an accident or a result of corporate incompetence, but a deliberate, multi-stage process driven by a policy environment that has eliminated the traditional disciplines of competition, regulation, and user empowerment.

Enshittification follows a predictable three-stage lifecycle:

  1. Attract End Users: Platforms begin by offering a high-quality, valuable service
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