1. 11 minutes of game time, three hours of ads.
  1. Half time as culture war
“From the War Department, we salute Turning Point USA and everyone who believes freedom is still worth the fight,” Hegseth said in the video. “Thank you for your courage as an organization, your clarity and leadership, and for this halftime show the war department is proud to support.”
While Turning Point USA drew over 6 million concurrent views on YouTube, the television audience for the Bad Bunny halftime show was expected to be much larger. Last year, Kendrick Lamar’s halftime concert drew 133.5 million views, the most for any Super Bowl halftime show.