“From the War Department, we salute Turning Point USA and everyone who believes freedom is still worth the fight,” Hegseth said in the video. “Thank you for your courage as an organization, your clarity and leadership, and for this halftime show the war department is proud to support.”
While Turning Point USA drew over 6 million concurrent views on YouTube, the television audience for the Bad Bunny halftime show was expected to be much larger. Last year, Kendrick Lamar’s halftime concert drew 133.5 million views, the most for any Super Bowl halftime show.
A story is building that AI is the next era defining sponsorship category.
The dream scenario for the sports sector is that this is true.
It has the characteristics required.
Undifferentiated brands backed by vast sums of OPM.
So, forward five years.
Two thirds of Premier League shirts carry AI
It was the shoe what won it.
Just to be clear, the following copy is taken from a BBC Sport news story, not an Adidas press release:
What shoe did Sawe, Kejelcha and Assefa wear? All three athletes wore Adidas' Adizero Adios Pro Evo 3. The shoe was launched
Why does private equity want to be a football agent?
That was a question posed by Daniel Geey on Other People's Money, our sports finance podcast series.
Jonathan Booker has written an interesting set of newsletters on this topic.
Good point here:
What is notable, and what warrants
