The ECB has sacked Brendan McCullum, marking the official end of BazBall.
It's worth revisiting the start, because the appointment of McCullum was a response to something. It's a circle of life thing.
In We did a podcast with Mo Bobat...
He told a story about
>>'Today I Feel Rich'...FIFA's brand in the US
@demonflyingfox
Gianni Infantino - Today I Feel Rich feat. Messi, Trump (Official Music Video) #worldcup2026 #messi #redcard #worldcupsong #aifilm
♬ Originalton - demonflyingfox
>>LIV for Horseracing
Alex Cottee sent me this. It's basically what
We did a podcast that asks this question, which I think might be one of the most interesting marketing stories in British sport currently.
I grew up in a deeply unfashionable bit of north west London. Cricket was our thing and Lords was our Disneyland. So I love Lords but
Today's podcast is about how product innovation has changed cricket's audience and the problems that has created for a game wedded to a 20th century economic model.
'You watching this?'
There’s been an unusual feel to the current ICC T20 World Cup in