>>'Today I Feel Rich'...FIFA's brand in the US

@demonflyingfox

Gianni Infantino - Today I Feel Rich feat. Messi, Trump (Official Music Video) #worldcup2026 #messi #redcard #worldcupsong #aifilm

♬ Originalton - demonflyingfox

>>LIV for Horseracing

Alex Cottee sent me this. It's basically what we talked about for our business of horse racing (horse racing, horseracing, horse-racing?) night at the Big Belly Club last month.

Today I'm excited to announce the HRL (Horse Racing League), a new team-based thoroughbred racing league that I'm proud to be building alongside my partner Greg Maffei. With over 24 million people… | Danny Epstien | 18 comments
Today I’m excited to announce the HRL (Horse Racing League), a new team-based thoroughbred racing league that I’m proud to be building alongside my partner Greg Maffei. With over 24 million people tuning in to this year’s Kentucky Derby, horse racing is one of the most thrilling and iconic sports in the world. The HRL is designed to sustain and grow that audience by converting casual spectators into year-round fans through celebrity and brand-owned teams, season-long competition, premium live events, digital-first storytelling, and simplified betting formats. We’re incredibly grateful to our team owners, partners, racetracks, and the broader racing community for believing in this vision. Our inaugural season begins in February 2027, and I can’t wait to share much more in the months ahead. | 18 comments on LinkedIn
LinkedInDanny Epstien

It slavishly follows the McKinsey for Sport playbook. Makes sense in abstract, it's just real life seems to get in the way of many of these projects. Sports in general, and horse racing in particular are odd shaped things, the resistance to the new is profound and baked in. Getting the constituencies to align is the problem. As mentioned to Brant Dunshea on the night:

>>Where are all the cricket people?

#sportsmarketing #creators #vl26 | Adam Crosthwaite
🫣 Where are all the cricket people? Today The Brand Bar | Marketing Agency Attended Victory Lap conference in Brisbane. Talking all about the future of Content Creation, Creators and Sports Marketing. It was brilliant and interesting to see who was in the room and who was absent. We are so far behind the world in Australia with access for Content Creators and as a sport like Cricket we are being left for dead. We need to move quicker with the times. Both Athletes and governing bodies within this country as the world are pushing ahead. I truly hope the Athletes wake up and the Creators keep pushing forward. #sportsmarketing #creators #VL26
LinkedInChris Smith