Look at this picture and what do you see?
- An abuse of Olympic IP undermining the TOP commercial model?
Or
- What happens when you let creators spread the Olympic message to a vast and non traditional sports audience? Done with wit and a sense of fun, which are not words often associated with the Olympics and/or the IOC.
While we’re on Olympic marketing, is there a more annoying thing in sport than the IOC’s Visa exclusivity clause, which precludes everyone else from buying stuff without fannying around with prepaid Visa cards.
Reward Visa customers, but don’t punish Mastercard users.
Give me Snoop’s approach to marketing any day.