Sponsorship and sports marketing
4 postsSponsors and their agencies are confusing vitality with effectiveness. Aka, we need to talk about vibes, what they are, and what is their impact. Some material from our podcast. Transcript here: Vibes v Effectiveness: 'Cultural relevance is this generation's brand purpose' Unofficial Partner podcast. 06-10-
A story is building that AI is the next era defining sponsorship category. The dream scenario for the sports sector is that this is true. It has the characteristics required. Undifferentiated brands backed by vast sums of OPM. So, forward five years. Two thirds of Premier League shirts carry AI
Look at this picture and what do you see? 1. An abuse of Olympic IP undermining the TOP commercial model? Or 2. What happens when you let creators spread the Olympic message to a vast and non traditional sports audience? Done with wit and a sense of fun, which are
Variety reports on the pressure to get brands in to the live feed. A story as old as advertising has existed. Whether this is a story or a non-story rests on whether you think the media side has the strength of will to defend the integrity of the product