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Vibes, Effectiveness and cultural relevance
Sponsors and their agencies are confusing vitality with effectiveness. Aka, we need to talk about vibes, what they are, and what is their impact. Some material from our podcast. Transcript here: Vibes v Effectiveness: 'Cultural relevance is this generation's brand purpose' Unofficial Partner podcast. 06-10-
Beware people selling the OS for Sport
From the Unofficial Partner Substack newsletter: Link to full fat newsletter here: Help, I’ve run out of opinions; The Unofficial Partner Hot Take Generator; That’s so AI; PIF will enshittify EA FC; The OS for Sport; Michael Caine’s guide to blinkingOverthinking the sports business, for moneyUnofficial PartnerUnofficial
'Influencers are the private equity of culture'
Influencers are the private equity of culture: draining whatever’s “cool” until higher prices and worse experiences push out the original fan base. Then they move on to the next thing, leaving the original to die as fans lose interest or the ability to participate. https://t.co/KtKXPX6HbZ — Mason
