Prep notes for the podcast. Co-hosts Murray Barnett and Yannick Ramcke.
BEAT 1 — The Commercialisation of the Hydration Break
The setup
Player welfare measure or advertising product? Fox paid ~US$485m for English-language rights. 104 matches × 2 breaks = 832 additional 30-second spots. At ~US$300k a spot,
Why are Scotland crap? That was the ITV post match chat.
Ian Wright compared them to Norway.
And he linked national team performance to domestic league media rights valuations.
I can see the point but not sure he's right. Or at least, it's a bit simplistic.
For a few years in the 2010s my iPhone case had a yellow sticker with LOL written on it. I'd appeared at a conference with a woman from Buzzfeed, when Buzzfeed was the darling of media industry, whose business model suggested a way forward for news beyond the
The global fan is one of those stories I’m beginning to lose faith in, like the conversion funnel and the pursuit of happiness.
The global fan exists because Netflix, Amazon and Apple want it to exist. And for as along as they want it to exist, the rights holders