November 2026 Episode Briefing Note
The Bundle is Unofficial Partner's sports media series featuring Murray Barnett and Yannick Ramcke. These are our homework notes.
The argument this month: the market is splitting, and every part of the chain is changing: buyers, product, sellers. But the evidence for "
Prep notes for the podcast. Co-hosts Murray Barnett and Yannick Ramcke.
BEAT 1 — The Commercialisation of the Hydration Break
The setup
Player welfare measure or advertising product? Fox paid ~US$485m for English-language rights. 104 matches × 2 breaks = 832 additional 30-second spots. At ~US$300k a spot,
Why are Scotland crap? That was the ITV post match chat.
Ian Wright compared them to Norway.
And he linked national team performance to domestic league media rights valuations.
I can see the point but not sure he's right. Or at least, it's a bit simplistic.
For a few years in the 2010s my iPhone case had a yellow sticker with LOL written on it. I'd appeared at a conference with a woman from Buzzfeed, when Buzzfeed was the darling of media industry, whose business model suggested a way forward for news beyond the