Look at this picture and what do you see?
- An abuse of Olympic IP undermining the TOP commercial model?
Or
- What happens when you let creators spread the Olympic message to a vast and non traditional sports audience? Done with wit and a sense of fun, which are not words often associated with the Olympics and/or the IOC.
While we’re on Olympic marketing, is there a more annoying thing in sport than the IOC’s Visa exclusivity clause, which precludes everyone else from buying stuff without fannying around with prepaid Visa cards.
Reward Visa customers, but don’t
