For a few years in the 2010s my iPhone case had a yellow sticker with LOL written on it. I'd appeared at a conference with a woman from Buzzfeed, when Buzzfeed was the darling of media industry, whose business model suggested a way forward for news beyond the
I read Convenience Store Woman while touring Japan, as it was the most obvious thing for a lazy pseudo intellectual to do (touring Japan suggests this was more than a holiday, which it wasn't. At least I didn't say 'travelling in Japan', like a
I enjoyed England's World Cup squad reveal. The film is here: It was released via The FA's app, which gave it a boost in the upload charts. Context is king. Last weekend the St George flag was used to portray a narrow version of Englishness. I
A story is building that AI is the next era defining sponsorship category. The dream scenario for the sports sector is that this is true. It has the characteristics required. Undifferentiated brands backed by vast sums of OPM. So, forward five years. Two thirds of Premier League shirts carry AI
It was the shoe what won it. Just to be clear, the following copy is taken from a BBC Sport news story, not an Adidas press release: What shoe did Sawe, Kejelcha and Assefa wear? All three athletes wore Adidas' Adizero Adios Pro Evo 3. The shoe was launched
Why does private equity want to be a football agent? That was a question posed by Daniel Geey on Other People's Money, our sports finance podcast series. Jonathan Booker has written an interesting set of newsletters on this topic. Good point here: What is notable, and what warrants