We did a podcast that asks this question, which I think might be one of the most interesting marketing stories in British sport currently. I grew up in a deeply unfashionable bit of north west London. Cricket was our thing and Lords was our Disneyland. So I love Lords but
Charlie Sale was an early guest on Unofficial Partner. He told a great story about him and the cricketer Ian Bell. That anecdote appears in the first chapter of Tim Percival's new book. Tim is a listener to the podcast. I've no idea whether he took
Joey D'Urso bigged up Carla Bilche's series on the business history of the World Cup. It's really good and so I invited them both on for a chat. I've read A LOT of stuff on the World Cup. Most of it is
A big night at the Big Belly Club on the South Bank. And a subject we don't do often. The business of horse racing was the heading. The resulting podcast is out today. UP553 Live: The Business of Horse RacingPodcast Episode · Unofficial Partner Podcast · 9 June · 57minApple Podcasts
"Analysing humour is like dissecting a frog. Nobody laughs and the frog dies." Barry Cryer, by way of E.B. White. Chelsea's social team put out some #bantz in the moments after Arsenal's lost the UEFA Champions League final penalty shoot out. It did
We created Chat_UP as our bit of the AI conversation. One of the fun jobs is to give the thing a visual identity. Something that will show up across social channels and in to live events. Because Chat_UP is about AI, it felt right that the process start