I enjoyed England's World Cup squad reveal.
The film is here:
It was released via The FA's app, which gave it a boost in the upload charts.
Context is king.
Last weekend the St George flag was used to portray a narrow version of Englishness.
I prefer the world The FA is promoting.
See previous note:
In praise of Mark Bullingham’s massive balls
Overthinking the sports business, for money
Unofficial Partner