I enjoyed England's World Cup squad reveal.
The film is here:
It was released via The FA's app, which gave it a boost in the upload charts.
Context is king.
Last weekend the St George flag was used to portray a narrow version of Englishness.
I prefer the world The FA is promoting.
See previous note:
Unofficial Partner
It was the shoe what won it.
Just to be clear, the following copy is taken from a BBC Sport news story, not an Adidas press release:
What shoe did Sawe, Kejelcha and Assefa wear? All three athletes wore Adidas' Adizero Adios Pro Evo 3. The shoe was launched on 25 April, just two days before the world's best took to the streets of London.
It is the third iteration of a hugely popular shoe. Adidas worked with Sawe, Kejelcha and Assefa over the last three years to produce this version of the trainer.
In Sawe's case, it
We recorded a live podcast last week at MSQ Sport and Entertainment in Covent Garden, to mark the launch of At Last, Callaway Golf's new brand film, a way in to a conversation about the state of the golf business as we head in to The Masters, the first major of the season. The film captures the mood nicely.
A golf ad that doesn't feature the product...Bolshevism!
overthinking the sports business, for money