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The Big Idea

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Posts tagged with The Big Idea

Wedge Issues Live

We recorded a live podcast last week at MSQ Sport and Entertainment in Covent Garden, to mark the launch of At Last, Callaway Golf's new brand film, a way in to a conversation about the state of the golf business as we head in to The Masters, the first major of the season. The film captures the mood nicely.

A golf ad that doesn't feature the product...Bolshevism!

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Idea dump

Idea dump
Photo by Daniele Franchi / Unsplash
  1. The tyranny of targets - how we've allowed quantifiable metrics to seep in to every aspect of our life, and the consequences of that. Source: The Score by C Thi Nguyen. Builds on Charles Goodhart of 'Goodhart rule' fame, that suggests metrics become corrupted when 'pressed in to service' as targets. The problem is not just that we contort our behaviour a bureaucratic incentive, it's that we cease to realise that we're contorting our behaviour at all. All metrics are reductive by design and the simplicity changes how we judge what matters and what can be cast aside. The outcome
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