“From the War Department, we salute Turning Point USA and everyone who believes freedom is still worth the fight,” Hegseth said in the video. “Thank you for your courage as an organization, your clarity and leadership, and for this halftime show the war department is proud to support.”
While Turning Point USA drew over 6 million concurrent views on YouTube, the television audience for the Bad Bunny halftime show was expected to be much larger. Last year, Kendrick Lamar’s halftime concert drew 133.5 million
Variety reports on the pressure to get brands in to the live feed. A story as old as advertising has existed.
Whether this is a story or a non-story rests on whether you think the media side has the strength of will to defend the integrity of the product now.
We're in a weird time, when nobody is happy. TV viewers, sports fans, music buyers...everyone is pushing back on the over- commercialisation of their thing.
Just this week, we've had the same story appear in a different guise, this time on cringeworthy product placement in Netflix's hot rabbi romcom:
