Today's podcast is about how product innovation has changed cricket's audience and the problems that has created for a game wedded to a 20th century economic model.
'You watching this?'
There’s been an unusual feel to the current ICC T20 World Cup in India and Sri Lanka, one you don't often get during the early rounds of a major global sports event: Uncertainty.
England felt it against Nepal in their first game. ‘You watching this?’ was the gist on WhatsApp last week. In Colombo, Pakistan were 119 for seven in the 18th over, being dragged to the edge
