I found an answer to a question I ask every day, usually when I'm about half an hour in to doom scrolling Spurs clips and dogs welcoming their owners back from war: What makes TikTok so addictive?
@asianbossmedia TikTok isn’t just addictive by accident. Its algorithm is constantly learning, testing, and adapting to keep you scrolling — often without you realizing it. #bytedance #tiktok #socialmedia #addictive #algorithm
♬ original sound - Asian Boss - Asian Boss
TikTok isn't playing the same game as everyone else.
The platform's recommendation engine, known internally as Monolith, doesn't care who your friends are. It doesn't