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The Scroll

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Posts tagged with The Scroll

Music as tap water

Music as tap water
Photo by Rubaitul Azad / Unsplash

Spotify for Sport anyone?

This is from something Jimmy Iovine said on a podcast.

Since the labels lost control of the formats, tech companies commoditised the product. 

Look at the video streaming wars. Netflix, HBO Max, Disney Plus are in a bloodbath. But they have a distinct weapon: Differentiation. If you want to watch Stranger Things, you need Netflix. If you want The Last of Us, you need HBO. Yet, if you look at music: Spotify, Apple Music, Amazon Music, and Tidal all offer the exact same product: A library of 100 million
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The most addictive algorithm ever built

I found an answer to a question I ask every day, usually when I'm about half an hour in to doom scrolling Spurs clips and dogs welcoming their owners back from war: What makes TikTok so addictive?

@asianbossmedia

TikTok isn’t just addictive by accident. Its algorithm is constantly learning, testing, and adapting to keep you scrolling — often without you realizing it. #bytedance #tiktok #socialmedia #addictive #algorithm

♬ original sound - Asian Boss - Asian Boss

TikTok isn't playing the same game as everyone else.

The platform's recommendation engine, known internally as Monolith, doesn't care who your friends are. It doesn't

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