Prep notes for the podcast. Co-hosts Murray Barnett and Yannick Ramcke. BEAT 1 — The Commercialisation of the Hydration Break The setup Player welfare measure or advertising product? Fox paid ~US$485m for English-language rights. 104 matches × 2 breaks = 832 additional 30-second spots. At ~US$300k a spot,
>>The 'TV cameras need a crowd' trope, as applied to women's golf. >>What is the promise of System1 vs the reality? >>England football's first foreign bogeyman Antonio Rattin died on Saturday. His name is evocative for people my
The ECB has sacked Brendan McCullum, marking the official end of BazBall. It's worth revisiting the start, because the appointment of McCullum was a response to something. It's a circle of life thing. In We did a podcast with Mo Bobat... He told a story about
>>'Today I Feel Rich'...FIFA's brand in the US @demonflyingfox Gianni Infantino - Today I Feel Rich feat. Messi, Trump (Official Music Video) #worldcup2026 #messi #redcard #worldcupsong #aifilm ♬ Originalton - demonflyingfox >>LIV for Horseracing Alex Cottee sent me this. It's basically what
>>Hospo Spent much of last week in corporate hospitality. Wimbledon, twice and The Oval. Whisper, IMG and the ECB were the hosts. On Monday I was walked out of Centre Court with Sunil Patel, and we bumped in to Neil Chugani, who I didn't know, but
NotebookLM has added the capacity to create AI generated short videos. I gave it a try using a part of a podcast transcript from last Friday's episode with Carla Bilche and Joey D'Urso on FIFA. The gist of this phase of the conversation was the premiumisation