Richard Gillis

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Variety reports on the pressure to get brands in to the live feed. A story as old as advertising has existed.

Whether this is a story or a non-story rests on whether you think the media side has the strength of will to defend the integrity of the product now.

We're in a weird time, when nobody is happy. TV viewers, sports fans, music buyers...everyone is pushing back on the over- commercialisation of their thing.

Just this week, we've had the same story appear in a different guise, this time on cringeworthy product placement in Netflix's hot rabbi romcom:

🤖 Why p/e is buying up talent agencies

Other People's Money

🤖 Unofficial Briefing: Private Equity, Scale, and the Evolution of the Sports Talent Agency Market

Context: This briefing summarises a conversation examining the accelerating trend of consolidation and private equity (PE) investment in sports talent representation, analysing the financial drivers, operational challenges, and future direction of these scaled-up agencies. The series explores "sport and investment and, you know, money in a broader sense and its impact".

1. Market Consolidation and PE Investment

The sports agency sector is undergoing rapid corporatisation marked by significant consolidation. Recent examples include Bruin Capital purchasing four firms to form Nomi Sports/As One

Betting as prostitution For Members

The Product

Posts by Richard Gillis

🤖 Unofficial Briefing: Private Equity, Scale, and the Evolution of the Sports Talent Agency Market

1. Market Consolidation and PE Investment