I knew 'Serviette maths' would get attention. From Martyn Ziegler's column on Saturday.
1. See someone on Linkedin post an AI generated analysis of FIFA hydration breaks. 2. Spend ten minutes finding a post I did on the same subject, only better, in December 2025 from which it may or may not have been nicked by the other bloke’s language model. 3.
Why are Scotland crap? That was the ITV post match chat. Ian Wright compared them to Norway. And he linked national team performance to domestic league media rights valuations. I can see the point but not sure he's right. Or at least, it's a bit simplistic.
From today's podcast with Jonathan Licht, Sky's Chief Sports Officer. 0:00 /1:22 1×
Emma Hayes on the difference between the experience of men’s and women’s football @atouchmore This dopamine versus cortisol conversation might just change the way you think 👀⚽️ ♬ original sound - A Touch More - A Touch More
We did a podcast that asks this question, which I think might be one of the most interesting marketing stories in British sport currently. I grew up in a deeply unfashionable bit of north west London. Cricket was our thing and Lords was our Disneyland. So I love Lords but