We did a podcast on PR. Called it Spin Class, which the participants didn't much like. They don't like the word spin, they prefer reputation, which sounds more grown up, and certainly more expensive.
Hear it here:
The Kirsty Coventry press conference, as we can now call it, was a big bit of the conversation. Jon Tibbs was in the room when it happened and reported back. Context is useful on these occasions. The summary would be that this was a blip at the end of what has been deemed a successful Winter Olympics.
