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Women's Football

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Posts tagged with Women's Football

The Rugby Analogy

Women's football as Rugby

Bex Smith is the guest on Other People's Money. Crux Football is her investment vehicle that is buying up women's teams, starting with Montpellier and Rosengard in France and Sweden respectively.

Hear it here:

The shadow of rugby

In the following clip I say women's football is "sleepwalking toward replicating the mistakes of rugby".

How long have you got? Rebecca (Bex) Smith is the guest for Other People's Money, the Unofficial Partner series on sports finance, with co-host Matt Rogan. The subject is multi club ownership in… | Richard Gillis
How long have you
The Rugby Analogy Read more

Interview Analysis: Nikki Doucet Transcript

πŸ€– Where we run the podcast through ChatUP, our LLM trained on 530 Unofficial Partner podcasts and 300+ newsletters

Topics Covered – Mapped to Headlines

1. MARKET OPPORTUNITY & STARTUP POSITIONING

  • TAM (Total Addressable Market): 500m global women's football fans, 79m WSL engagers, 29m UK fans
  • "Building from scratch" – tech stack, website, office, brand all established in past 12 months
  • "30-40-50 years of growth" – additive to existing football market

2. COMMERCIAL PARTNERSHIPS & BRAND VALUE

  • Sponsor roster: Barclays (doubled investment), Nike, Apple, British Gas, Subway, Mercedes
  • Value proposition: access to different audience, different demographics, growth economy
  • 40% female ticket purchasers, 42% aged
Interview Analysis: Nikki Doucet Transcript Read more