A story is building that AI is the next era defining sponsorship category.
The dream scenario for the sports sector is that this is true.
It has the characteristics required.
Undifferentiated brands backed by vast sums of OPM.
So, forward five years.
Two thirds of Premier League shirts carry AI brands.
Cue rumbling from legislators about the dangers of AI to children and mental health.
I'd model a ban by 2035.
By which time any societal harm inflicted will be baked in. The money will be in the sports 'ecosystem' and the next big category will emerge. It's
