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The four problems to solve

The race to build SportsbizGPT is happening downstream of the bigger fight being waged by the foundational models.

There are four problems to be solved, and the company which solves each of them will be ‘generational’. That's how Jonathon Ross, CEO of Groq sees it.

@20vc_tok

The 4 future opportunities in AI 🤖 20VC with Groq Founder & CEO Jonathan Ross. Link in bio.⁠ —⁠ HarryStebbings Business businesstips businessadvice entrepreneur ceo startup founder entrepreneurship ai artificialintelligence grok nvidia futuretech techtok #careertips

♬ original sound - 20VC - 20VC

The four problems represent the evolutionary stages that AI companies must solve to reach

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Infinite Athlete is in a long queue to be the Bloomberg terminal for Sport

This builds on a previous thread: The Unofficial Second Brain

The race is on to productise LLMs and make them specific for the sports business (Clickbait title)

In January 2025 we had Charlie Ebersol, founder of Infinite Athlete on the podcast. I didn’t come out of the chat with any real sense of what Infinite Athlete is beyond an aspiration to be ‘the Bloomberg terminal for sport’, which takes in multiple data sources and turns them in to something useful. That podcast is here:

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Make my logo bigger

Variety reports on the pressure to get brands in to the live feed. A story as old as advertising has existed.

Whether this is a story or a non-story rests on whether you think the media side has the strength of will to defend the integrity of the product now.

We're in a weird time, when nobody is happy. TV viewers, sports fans, music buyers...everyone is pushing back on the over- commercialisation of their thing.

Just this week, we've had the same story appear in a different guise, this time on cringeworthy product placement in Netflix'

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🤖 Why p/e is buying up talent agencies

🤖 Unofficial Briefing: Private Equity, Scale, and the Evolution of the Sports Talent Agency Market

Context: This briefing summarises a conversation examining the accelerating trend of consolidation and private equity (PE) investment in sports talent representation, analysing the financial drivers, operational challenges, and future direction of these scaled-up agencies. The series explores "sport and investment and, you know, money in a broader sense and its impact".


1. Market Consolidation and PE Investment

The sports agency sector is undergoing rapid corporatisation marked by significant consolidation. Recent examples include Bruin Capital purchasing four firms to form Nomi Sports/As

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Enshittification

Enshittification
Photo by John Cardamone / Unsplash

🤖 Briefing: How digital platforms degrade over time

Note: 🤖 indicates the following material is derived using Chat_UP, Unofficial Partner's language model trained on our podcasts and newsletters.

Enshittification is Cory Doctorow's term to describe the cyclical degradation of online platforms. The central thesis is that the decline of digital services is not an accident or a result of corporate incompetence, but a deliberate, multi-stage process driven by a policy environment that has eliminated the traditional disciplines of competition, regulation, and user empowerment.

Enshittification follows a predictable three-stage lifecycle:

  1. Attract End Users: Platforms begin by offering
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